TPM, TPO, and Collaborative Marketing
Gets Done at POI!
Maintaining Focus from TPO Project Plan through Implementation/Results
Presenter: Dale Hagemeyer, Managing Vice President, Gartner, inc.
Simplifying Analytics Challenges at Retail
Presenter: Randy Mangum, Senior Director of Pricing, Winn-Dixie Stores, Inc.
The Financial Frawork for TPO Success
Presenter: Pam Brown, Del Monte Foods, Jody Jordan, ConAgra Foods and Moderated by Alex Kushnir, Capgemini
Using Advanced Analytics to Succeed with Promotion Optimization
Presenter: Chuck Scott, Manager, Trade Promotion and Demand Planning, Ainsworth Pet Nutrition
Promotion ROI - Using an Analytical Framework
Presented by: Charlene Farmer, Senior Director of Sales Operations & Trade Marketing , Green Mountain Coffee Roasters
Attend the next POI Summit April 18-19, 2012
to engage with your peers, and learn what's necessary to drive profitable growth!
"Full presentations are available to POI Members"
Join now
ARE YOU CCM™ CERTIFIED?
POI is recreating the playing field with retailers and manufacturers through Collaborative Promotion Optimization. POI serves the industry through our initiatives...
At the heart of POI is an accredited educational program leading to a certificate as a Certified Collaborative Marketer (CCM™). POI is working with St. Josephs University and other leading colleges and universities. It is designed to give industry executives recognized certification for collaboration with their trading partners.
Join POI in our leadership efforts working with Gartner Research, and industry practitioners in creating the PCCM (Promotional Collaboration Capability Matrix). The PCCM task force will identify what it takes from the perspective of culture, people, and technology for retailers and manufacturers to achieve sustainable best-in-class results from their collaborative marketing efforts. Learn more
Learn more about us, and our initiatives. Reach us at info@p-o-i.org with your questions.
Read about Collaborative Promotion Optimization
Read about POI in GMA e-FORUM E-Magazine today!
