ARE YOU CCM CERTIFIED?
POI is recreating the playing field with retailers and manufacturers through Collaborative Promotion Optimization. POI serves the industry through our initiatives...
At the heart of POI is an accredited educational program leading to a certificate as a Certified Collaborative Marketer (CCM). POI is working with St. Joseph’s University and other leading colleges and universities. It is designed to give industry executives recognized certification for collaboration with their trading partners.
Join POI in our leadership efforts working with Gartner Research, and industry practitioners in creating the CPCM (Collaborative Promotion Capability Matrix). The CPCM task force will identify what it takes from the perspective of culture, people, and technology for retailers and manufacturers to achieve sustainable best-in-class results from their collaborative marketing efforts. Learn more
Learn more about us, and our initiatives. Reach us at info@p-o-i.org with your questions.
Read about POI in the Midwinter issue of GMA e-FORUM E-Magazine today!
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