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SAVE THE DATE!

 Registration is Open

April 18-19, 2012
 

 Attend and participate at the Promotion Optimization Institute's Achieving Success with Collaborative Promotion Optimization Summit. The summit is being held April 18-19, 2012 in Downtown Chicago, IL. Visit here for additional details, and to "reserve your place at the table"!

Move from a siloed approach to events, to optimization of joint business plans
Best Practices for Increasing Profits, through Planning & Optimizing Promotions


View the Agenda from the just concluded summit here

 
Leading companies are beginning to understand the components of successful promotion collaboration.  At the POI Summit, these leaders come together around the critical sales, marketing, and merchandising collaborative skills to create and optimize promotional plans, assortments, and pricing that drives brand/category/store sales and profits.  If you are charged with pricing, trade marketing, category management, merchandising, IT, demand planning, sales leadership, loyalty or promotions, this event is for you. You will network around the most current practices, research, proven strategies and actionable advice.

Some of the companies who’ve attended POI Summits include:

Delhaize America, JM Smucker, Del Monte, Sara Lee, Altria, Family Dollar, Hain Celestial Group, AAFES, Organic Valley, General Mills, Bush Brothers, Georgia Pacific, SC Johnson, PepsiCo, Kraft Foods, Winn-Dixie, Gartner, Rich Products, Pfizer, Green Mountain Coffee,
CVS Pharmacy, Kellogg's, Unilever, Ainsworth Pet Nutrition, Musco Olives, Coca-Cola,
McKee Foods, Clorox, Heinz,  MillerCoors, Hormel, DPSG, ConAgra Foods, and many others!

You'll leave this summit knowing:

1. How to achieve greater promotional outcomes through improved collaborative capabilities
2. Mobile strategies to reach shoppers with targeted offers where they want to be reached
3. A clear understanding of how TPO and Predictive Analytics drives trading partner results!
4. Effective pricing/promotion strategies refined through better use of data
5. How to integrate mobile marketing into your promotional results and shopper loyalty
6. To what extent a shared responsibility on retail execution improves mutual results
7. How the Certified Collaborative Marketer™ builds skills and results across teams

Subject matter includes:
• Promotion Collaboration
• Trade Promotion Optimization
• Trade Promotion Management
• Predictive Analytics: Leveraging Data and Insights
• Shopper/Consumer Loyalty
• Merchandising & Assortment Strategies
• Price Optimization
• Sales & Operations Planning (Demand Planning)
• Integrated Business Planning: Sales, Customer, & the Supply Chain
• Navigating the Solutions Landscape
• Basket Building Strategies

For information (attend, present, sponsor) write mkantor@p-o-i.org

POI Research

Participate in POI's current research project, Financial Framework for TPO Success, and receive a report.

With this link

POI Testimonials

"The Summit was great- I have a lot of information to bring back and share with my teams."

Senior Financial Analyst
Schreiber Foods

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"It was two days well spent at the POI Trade Promotion Optimization Summit in Chicago. Your team did a really nice job of getting a diverse and engaging set of speakers for the event. We truly enjoyed the total engagement with both our CPG peers, academians, industry experts and Retail leaders. The "ROI" on time spent was very good!"

Director, Category Planning and Support
Hormel Foods

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"Overall, I thought the inaugural POI conference was a great experience. There was a lot of knowledge sharing from the podium, as well as people there demonstrated a sincere desire to establish productive networking opportunities. I know those who attended from my group came away with pages and pages of notes, plus several good contacts for future networking. We plan to take advantage of the new educational opportunities from POI, as they become available. I have never seen anything like POI before!"

Director Trade Promotion & Demand Planning
Ainsworth Pet Nutrition

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"First of all I wanted to thank you for all the time and effort you put into this week’s summit. I found the information that was presented and available at the summit to be very valuable as we move forward in to the world of TPM and eventually into TPO and beyond. Thanks again for your leadership on this subject and I look forward to working with you in the future."

Director, Trade Promotion
Musco Family Olive Co.

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"The March 13-15th POI Conference was information packed and well worth the time invested. Thank you for your commitment and expertise."

I.T. Project Leader
Herr Foods Inc.