PRESS RELEASES
Collaborative Promotion Optimization
By Dale Hagemeyer, Managing Vice President Gartner, Inc., and Michael Kantor, CEO, Promotion Optimization Institute, LLC (POI)
By Dale Hagemeyer, Managing Vice President Gartner, Inc., and Michael Kantor, CEO, Promotion Optimization Institute, LLC (POI)
One of the biggest rifts existing between manufacturers and retailers lies in their inability to truly collaborate on trade promotions. At the core of this quandary is a mismatch along three dimensions: Culture, personnel and technology. A new research model, "A Guide to Improving Manufacturer/Retailer Collaboration for Promotional Activities", from Gartner Inc. and the Promotion Optimization Institute examines the key characteristics of each dimension and provides an assessment tool to foster greater understanding. Here is a summary of this revealing new effort. Read about it here.
It's More Like SKU Optimization - POI comments in Shopper Marketing Magazine, July 2010
Mike Kantor is presenting at the upcoming Consumer Goods Technology Conference in NYC
Read about POI in the Midwinter issue of GMA e-FORUM E-Magazine today!
 | ||||
